AXE APOLLO press conference

Brand: AXE
Time: 2019
Location: HCMC - Hanoi

Campaign objectives

  • Find out the 2nd Viet Namese to fly into space.
  • Increase brand awareness.

Scale

  • Event: at the heliport, 52nd floor, Bitexco building
  • Activation: 4 days with 7000 participants at 6 supermarkets in HCMC, and Ha Noi.

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