Scope of work
- West Court hall design + production + installation
- POSM production and merchandising
- Activation activities design and operation: weedays & weekends
Activities
- Apply mapping technology and interactive game inside the decorated whale on a daily basis
- Conduct handmade games, physical games & mascot performance for weekend activation
KPI
- Target traffic: 200,000 pax
- Target audience who experience the activation activities: 120,000 pax
Aeon mall Summer Campaign 
