AEON Mall Summer Activation

Brand: AEON Mall
Time: 2019
Location: HCMC

Scope of work

  • West Court hall design + production + installation
  • POSM production and merchandising
  • Activation activities design and operation: weedays & weekends

Activities

  • Apply mapping technology and interactive game inside the decorated whale on a daily basis
  • Conduct handmade games, physical games & mascot performance for weekend activation

KPI

  • Target traffic: 200,000 pax
  • Target audience who experience the activation activities: 120,000 pax

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